When you run a business, you're always looking for better ways to improve your bottom line. Whether this is hosting a weekly live stream showcasing your clientele with a tinfoil "microphone," hiring a graphic design service to improve your sales literature, or business card designers to leave a memorable impression, you know that first impressions and appearances matter. This doesn't just stop when you are selling but applies to your company culture as a whole.
By investing in a clean environment, nice snacks, good equipment, and quality conference room furniture, you're helping to portray an overall culture of quality at your business. Take a look at the reasons why conference room furniture can be so important below, and we think you'll agree.
Mix and Match for Better Results
If your conference room has stellar WiFi, a nice television, and an espresso machine, then it's probably amazing, right? It will be if it has quality conference room furniture that matches this level of decor and style (we don't mean style from the 1980s!). But if you've substituted plastic chairs or bad composite tables for your conference room decor, it can seem like a terrible mismatch to clients. Even if you're only conducting virtual meetings, it is the same concept as wearing formal wear instead of t-shirts and jeans. There's nothing wrong with the latter, but they portray a different image and aesthetic than the former (often to worse business results).
Instead, mix and match your conference room furniture to match the high quality that you already have everywhere else. Everything from colors to materials should be able to blend together seamlessly to project a more personable, confident, and successful image that nobody can doubt. It may be helpful to consult an interior designer who might be able to suggest what would work best in your conference room.
Boost Employee Morale
When clients aren't in town or visiting, how does the conference room get used? It's usually a place for the executives and teams to meet in anticipation of future goals or projects - or maybe happy hours? In this way, it can be a valuable socializing space in which to help motivate your office and boost morale (and profits) in the long term. Employees who feel like they're working at a quality company that invests in the right things tend to do quality work. This seems to have been proven by multiple studies in lots of offices around the world and is now part of future office design. By having stellar conference room furniture, you're more than likely to motivate your employees to want to be in that conference room for other reasons someday.
People Respond to Quality
Did you know that business increases on average 2.5% more when you hand out 2,000 or more business cards? In many cases, these don't even have to be the highest quality business cards or have anything special on them. By simply investing in your business and being willing to put yourself out there, clients will respond to your intrepid attitude and reward you with their business. It's no different with conference room furniture, especially if it is of great quality.
Many businesses don't even have a conference room and substitute their meetings in the executive offices or other nice places in the building. By having a conference room and investing in quality conference room furniture, you help portray an image that is personable, successful, confident, and eager to do quality work. Clients respond to this, and you'll get far more business than all the business cards in the world could get you.
Get Comfy, Get Profits
Now that you know all the benefits that can come with an upgrade in conference room furniture, it should be a relatively easy decision to invest in the right kinds for your business. From raising office morale to making a good impression on potential clients, conference room furniture just helps make sales pitches and packages a bit cozier. When people are more comfortable and relaxed, they're willing to listen (and perhaps make a purchase). It really is as simple as that. Whether you need standard office fare or are looking for something fancier, Office Outfitters will be there to help you every step of the way. Don't hesitate to call 715-258-3989 or fill out the form on the "Contact" tab for more information today!