Custom promotional products are a great way to promote your business or event. Custom imprinted items are unique and attractive, and they can give you an edge in the market. However, many people wonder why they should use them rather than other advertising methods. Here are some reasons.
1. Imprinted Products Can Reach a Wide Audience
When you're running an advertising campaign for your company, you want it to reach as many people as possible. When you print your logo on custom printed materials like pens or mousepads, for example, it will be seen by a lot of people who might not otherwise notice your message.
2. Custom Advertising Products Generate Free Publicity
There are many occasions on which you can hand out custom items to people at little or no cost. If you're involved in an event, whether it's a charity run, a trade show, or a festival, and you give away imprinted pens with your logo on them and some information about your business, people will remember who gave them those pens when they think about buying similar items in the future. That kind of advertising works so well that it generates free publicity for your business. If somebody sees someone else using one of the promotional products that have been given to him by another company, then he might contact that other company for their services.
3. Custom Promotional Products Are a Great Way to Get New Customers
Custom printed t-shirts, coffee mugs, and bags are great giveaways to hand out at a trade show or other event. When people see the cool imprinted items you have available for them to take home with them, they'll be excited about what your company has to offer. The more impressed they are by your promotional products, the more inclined they will consider purchasing from you in the future.
4. Custom Promotional Products Can Be Used at Any Time
When you use custom merchandise for your advertising campaign, it doesn't matter if your business is running smoothly or having trouble. Those imprinted products will always work to promote your company even when times are tough. If you're prepared, you can always hand out your custom promotional items even during a recession, and no one will be able to tell the difference between what you're doing now and when your business was thriving.
5. They Have a Long Life
Custom promotional products have many uses in the
long term, even after people have used them to promote your business, you can use them as giveaways at future events or sell them to customers as novelty items. Just because they're old doesn't mean they can't still be used effectively in an advertising campaign. Promotional products also have a long life after you give the product to the customer. The product is always in the customers’ possession to continuously make a positive impression of your company.
6. They're Environmentally Friendly
In this day and age, when everyone is trying to do their part to help the environment, many companies choose to advertise with custom eco-friendly promotional products. Eco-friendly items are great for advertising because they can still be used to promote your business without creating any waste or causing damage to the planet.
7. They're Great for Prototyping or Test Marketing
If you are having trouble deciding what promotional products to choose, it's often helpful for businesses to test out different designs on a small scale first. That's where custom printed t-shirts come in handy. They can be created relatively cheaply using an eco-friendly or water-based printer, so businesses don't have to worry about wasting money with items that may not do as well as expected in terms of promoting their brand.
8. They're Guaranteed to Be Seen by a Large Audience
The remarkable thing about promotional products is that event attendees will use them for a long time after they've been handed out. Even people who have never heard of your business in the past may see the items lying around if your company develops a reputation as being helpful to clients. In other words, you'll likely get adequate exposure just from handing out shirts!
At Office Outfitters, we have a wide range of promotional products for your business, including pens, mugs, water bottles, notepads, among others. We also offer graphic design services, office furniture as well as office supplies.